The Author Effect

11 Jun

My rockstars are authors.

When I think of meeting some of my favorite authors face to face I get all gittery inside. I mean, they’re authors.  When I was just becoming the book addict that I am today I used to imagine published writers as lone wolves only concerned with their own work and the sales of their books, and nobody else’s.  Not having known a lot about the book industry it was easy for me to  imagine  a lot of backstabbing, selfishness and politicking going on.

But then I started following some of my favorite authors on Twitter, and you know what? They aren’t self-centered, ego-maniacs at all (well, most of them aren’t). In fact they tend to all know each other, promote each other’s books and some of them even pair up as critique partners. And authors get excited about books besides their own! Who knew. Along with self promotion authors also engage in promoting other authors. Like a big, loving, ooshy community.

Bestselling author Catherine McKenzie (Spin, HarperCollins,2009) has decided to take this love of other authors one step further. After the success of Spin, Catherine decided to help other wonderful, but lesser known authors become best sellers themselves.  She started up the Facebook group Author Effect with the sole purprose of promoting other authors. She chooses authors and books that she thinks deserves to be best sellers and she advocates the buying of those books.

The first two books chosen for promotion through Author Effect are Shawn Klomparens’ Jessica Z. and Two Years, No Rain. I haven’t had a chance to read either yet, although I did purchase both. Catherine had been relentlessly promoting these two novels through Facebook, Twitter, guest blog posts and other media outlets. She also hosts book giveaways and is holding a draw for an eReader. All you have to do is buy the books and show proof of purchase. The facebook group is already up to over 650 members.

Not every book published receives a full out publicity package. Quite a few are quietly published amid little or no fanfare. Does it make them any less stunning than the books that receive all the bells and whistles? Absolutely not. Infact, some of the greatest books out there are ones that you’ve probably never heard of. Projects like Author Effect are a great way to get the word out there about some wonderful lesser known books. 

I think this is a great idea. I mean, who doesn’t love to discover new authors and books? Catherine rocks for starting Author Effect, and these devil horns are for her.  \m/


3 Responses to “The Author Effect”

  1. Sarah Collins Honenberger June 14, 2010 at 9:49 pm #

    I’m game, but am careful as an author to promote books that are worth reading, and not just celebrity or fad subjects like vampires. So I’ll read Two Years, No Rain (great title) and post my review. Thanks for the suggestion.

    • lavenderlines June 15, 2010 at 8:01 am #

      That’s great! Make sure to follow the link to the Facebook group. There’s chances to win books and an eReader.


  1. BBAW and awkward self-promotion « Lavender Lines - July 8, 2010

    […] The Author Effect […]

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